Methodical arrangements of our practices lead to distinguished developments for our clients and their brands.

We are true believers of brand-oriented strategies. A brand’s reason for being must creatively communicate in a way which generates aspiration and integration in people’s lives. At the same time, we know that brands are the most imperative and sustainable asset of any organization, and should be the central organizing principle behind every decision and every action. Therefore, our first steps for any strategic concept begins with a complete study and comprehension of the brand and its values. We examine its relevance, originality and impact inline with the competition and target audience. Throughout the years, we’ve had the chance to create new brands and sub-brands, sustain existing ones, and accurately position to inject longevity in local and international brands.

Creativity is our strongest asset. We believe that winning ideas come from keen insights and that one good idea can propel a brand for years. And a good idea is always braced by great creativity. We believe in big ideas, not big advertising. For that reason, when producing that winning creative strategic concept, relevancy and consumer insight is always a must.

We believe the only way to develop both innovative and effective creative work is to begin with a clear and insightful strategic direction. Once the strategy is set, we’re able to determine the most efficient channels for the best possible reach. We have an in-house media team whose duty is to identify the most relevant communications platforms for our clients -- in traditional and non-traditional media. This team focuses on the pressure, mix, and sequence of all communications to ensure that total brand existence in the marketplace is at efficient heights. Our media team is also an integral part of the ideation process, because many splendid creative ideas begin with the identification of an interesting medium to reach a certain target audience. With new media on the global rise, our ideation process always includes concepts for interactive communications -- whether it be digital, network/community-based, or mobility media channels -- to generate a larger increase of volume reach.

Our approach arose from the belief that brands are naturally noted and that ideally their role is to create an indelible impression. Therefore, our ideas for branding and identity creation originate with the outlook to put aside the sameness viewed in the current market, and to deliver differential concepts each time. From FMCG, automotive, aviation, financial and governmental institutions, we have built over 100 brands for the Iranian market. Our understanding of the organization’s culture, the way the brand will communicate with its targets, and the conception that not solely style but a meaningful identity and message are all required to build an efficient brand.

We are strong believers of public relations as additional support for a brand and/or communications campaign. Any relationship, or association, between the brand and the public, requires proper keeping to maintain a positive self identity. Therefore, we find it essential to provide our brands with that exact backbone. Especially in recent days, as we continue to experience the thriving era of social networking, our PR department is closely working side by side a number of our clients and their marketing teams to sustain that favorable self image.

We use our expertise to reach businesses and consumer audiences by exploring different types of relationship marketing. We have built traditional (direct/mail) and interactive campaigns (viral/email, newsletter, SMS, social networks), and continue to innovative as the first mover in this field. With nearly 32 million online users in Iran, viral marketing is the new medium for efficient brand communication. And of the firsts in Iran, we propose and practice this method as a channel in increasing brand awareness and attaining further marketing objectives.

When partnering with an international client, our primary goal is to adapt their global identity and communications for the Iranian marketplace, to the degree that an actual bond triggers between the consumer and the translated message. We understand the vitality of assessing the market and consumer in order to fulfill the receiver’s total comprehension since localization is not a mere translation but the ability to take the idea and form it according to the consumer’s behaviors and habits. Since majority of our brands are international, localization is now a core discipline of ours.

The digital marketing is a way of promoting goods or services using the electronic devices and modern technologies; such as computers and internet. Choosing the correct digital designs and path,has lead us to become one of the pioneers in using the digital marketing in advertising industry. Each day is a new opportunity to speed up towards development in creating new ideas rooted in digital media.